| Conference Day Two |
| 29 April 2010, Thuresday |
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| 0930 |
Welcome by day 2 chairperson |
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Retail Property Design and Marketing
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| 09:45 |
Revolutionising the shopper experience through advanced retail design: Analysing by using examples include Elements and iSQAURE in Hong Kong, ECMall in Beijing, and IFC Pudong in Shanghai |
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- How to use retail store and shopping mall design to increase your sales and profits
- How to develop new retail concepts that stand out from the competition
- How to make use of people attractors such as food districts, entertainment and public facilities
- Vertical circulation: How to get shoppers to the higher levels
- How to increase customer traffic and get them shop
Trevor Vivian, Director, BENOY SHANGHAI
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| 10:15 |
Retail property diagnosis: What is going wrong in some of China’s shopping centres? |
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There are thousands of malls in China and many are in construction or planning phase; however, at the same time, only a few of them are successful. Many of them are spacious but empty. From a design and a strategic point of view, what have they done wrong and what improvements can be made?
Jerry Gelsomino, Principal, FUTUREBEST
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| 10:45 |
Morning refreshment break |
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International retailers’ perspectives
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| 11:10 |
Case studies of how international retailers have adapted their strategies for the mainland market |
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- Learning from successes and failures
- Sharing experience in setting up the first retail store in China
Case study of Tully's Coffee: As its way to expand in China, the company has adopted franchising as main strategy. Its founder will tell us his experience in China including how to find the right partner and suitable franchisees.
Tom T. O'Keefe, Founder, Chairman & Head Barista, TC GLOBAL (TULLY'S COFFEE)
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Case study of Michelin China: Entering China firstly through partnership and followed by franchising, Michelin China now has stores spread across mainland China. Why did the company use partnership and franchising as its entry strategies?
Roc Liu, Distribution Group Manager, MICHELIN CHINA |
| 11:40 |
Case study of Fancl in China: As an international popular cosmetic brand originated from Japan,
what did the company use as its first entry strategy in China? How did Fancl choose its store locations?
Joann Chan, Senior Marketing Manager, FANCL HOUSE |
| 12:10 |
Networking lunch |
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International retailers’ perspectives
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| 13:40 |
Case study of Pacific Coffee: Established as the premium coffee retailer in Hong Kong and Singapore, how did the company enter and expand in China? Which cities did it choose, and will the 2nd or 3rd tier cities to be its next move?
Andrew Wong, Director, Business Development, PACIFIC COFFEE COMPANY |
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| 14:10 |
Case study: Bread n Butter China |
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Applying efficient Supply Chain Management from concept to design is the fashion retail chain success formula. Hear from the management about the difficulties in initially entering China and how the company coped with the challenges
Bosco Law, Executive Director, China market, ZTAMPZ
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| 14:40 |
Afternoon refreshment break |
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| 15:10 |
Retailers’ feedback panel discussion: Key learning from the conference to minimise risks and how to be successful in China’s future retail market |
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- How do retailers view the market and the future opportunities?
- Working with the locals: How to manage your position and cooperate with franchisees in China’s competitive market
- Working with landlords: How to ensure successful communications with landlords and China’s shopping mall management
Moderator:
Alfred Yeung, Property Project Director, HKC HOLDINGS
Panellists include:
Bosco Law, Executive Director, China market, ZTAMPZ
Andrew Wong, Director, Business Development, PACIFIC COFFEE
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| 15:50 |
Final summary by the conference chairperson |
| 16:00 |
End of conference |
